Description

Northern Kentucky University is soliciting proposals for digital advertising media buying services. The selected contractor(s) will work with the Office of Marketing & Communications to achieve the University’s goals for growth. The selected vendor(s) will use data-driven, innovative, and strategic targeted digital marketing tactics to achieve greater enrollment for NKU. NKU is looking for strategic partner(s) — sophisticated, engaged firms with differentiated subject matter expertise and a proven, results-oriented background in acquisition marketing to help expand its overall market position and reach potential students throughout the school-selection process. We are looking to accomplish this through the development and execution of a comprehensive and integrated digital marketing plan. Targeted demographics include both prospective students and their families. NKU anticipates awarding non-exclusive contracts to multiple marketing and advertising contractors as a result of this Solicitation.